For publishers

Monetise your CTV inventory with a sales house buyers already use.

Bring your home‑screen, app and in‑stream inventory to Hybrid CTV Sales House — direct sales to 300+ advertisers across CEE plus programmatic activation through Adform and DV360.

Talk to our onboarding team →

Why partner with us

Premium demand, programmatic reach, and a team that runs the operations.

Premium direct demand

Long‑term relationships with 300+ brands, agencies and TV broadcasters across CEE. Our team sells your home‑screen inventory at premium CPMs, with creative QA and brand‑safety baked in.

Programmatic via Adform & DV360

Activate the rest of your inventory programmatically — PMP and Programmatic Guaranteed deals through the platforms agencies already buy in. We handle the deal setup, you keep the floor price.

Brand‑safe & certified

VAST validation, creative pre‑flighting, IAB‑aligned policies and TV‑grade content controls. Independent third‑party measurement available on request.

Transparent reporting

Single dashboard with live delivery, CPMs and net revenue per format and per advertiser. Monthly settlement, no hidden fees, no surprises.

How it works

From first call to full sell‑through.

Discovery & inventory audit

We map your current placements, traffic shape and tech stack. We agree on what's worth selling direct vs. opening to programmatic.

Integration & QA

Tag setup, VAST/VPAID validation, creative specs, ad‑pod logic, frequency capping. Test environment first, production after sign‑off.

Go‑live & sell‑through

Direct sales team starts selling against your floor. Programmatic deals open in parallel. First month is usually 30–60 % sell‑through.

Optimise & scale

Monthly business review. New formats, new buyers, new geos. We grow the pie together — we only win when you win.

Inventory we monetise

Every premium surface, every format.

Masthead Video

Fullscreen video takeover at TV power‑on.

3D Masthead

Depth, motion and engagement — premium CTR.

Static Masthead

Always‑on image masthead, weekly refresh.

In‑app CTV

Pre/mid‑roll and native within streaming apps.

Become a Hybrid publisher

Ready to unlock the full potential of your CTV inventory?

Send us a note — we'll come back within 24 hours with an inventory assessment and a partnership plan.

✉ onboarding@mihybrid.com